UX/UI

B-day App

Never forget a birthday again with the Bday App!
Stay organized, stress-free, and impress your loved ones with thoughtful gifts. App provides personalized reminders, gift suggestions, and helps you keep track of all your important dates.

Design Process

Competitive Analysis

Google Calendar

The service primarily emphasizes calendar and date-related features.

Happy Birthday

The platform’s core functionality is focused on sending cards.
The user interface requires significant improvements to enhance usability.

Hip App

The registration process lacks integration with social media and email account sign-up options.
The system does not allow buyers to schedule orders in advance.

As part of the competitive analysis, the following key observations were identified regarding the platform’s features, usability, and limitations:

Problem

Busy schedules make it hard for users to remember loved ones’ birthdays and find time to buy gifts.

Solution

A reminder app helps users track birthdays, receive timely notifications, and choose thoughtful gifts with ease.

Birthday present

Digital greeting card

Phone call

Greeting card

Gift card

Surprise party

What would you like for your birthday?

16.2%

37.8%

24.3%

48.6%

29.7%

73%

User Persona

BRIDE

Sara, 30, an engaged architect from Seattle, is creative, punctual, and emotional, leaning toward introversion and creativity.

Pain Points:

Busy schedule makes it hard to remember friends’ birthdays.
Feels anxious about forgetting important dates.

Needs:

A simple way to track birthdays and send timely wishes
or gifts.

Executive Insight:
Sara needs a reliable reminder system to strengthen her personal relationships by never missing a special occasion.

User Flow

Visual Style

Inter

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Wireframe

Wireframes translating research into clear user flows and

a solid design foundation.

Never miss a birthday again

Keep track of all your loved ones’ birthdays effortlessly

Stay on track

Receive automated reminders tailored to your preferences.

Gifts made easy

Create personal wishlists for yourself and your friends.

Collaborative gifting

Join other users to buy

gifts together.

Home Page

The home screen highlights core user needs with a clean, intuitive layout.
Design decisions were based on usability principles and user feedback, ensuring quick navigation and reduced cognitive load.

Unique Value Proposition

Bday redefines group gifting by offering a seamless, in-app experience.
Users can easily contribute, track the total amount collected, and see who joined — creating a transparent and engaging way to celebrate together.